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Ryan Smethurst

UX Designer

Founder

Entrepreneur

Ryan Smethurst

UX Designer

Founder

Entrepreneur

Competitive Analysis – Voting Contests (Mobile & Desktop)

  • Created By: Ryan Smethurst
  • Date: 07/08/2018
  • Client: Cutify Media & Marketing
  • Categories: Competitive Benchmark

Project Overview

This project analyzed the UX and features of online voting contests in categories like cute baby and cute pet competitions. The goal was to evaluate industry trends, identify best practices, and uncover opportunities for improving user engagement and voting experiences.

My Role

I conducted the competitive analysis, assessed user flows, and identified areas for UX improvements.

Toolkit/Methods Used

  • Tools: Figma, Canva
  • Methods: Competitive benchmarking, UX heuristics evaluation, feature analysis

Design Process

1. Competitor Research & Data Collection

Identified and reviewed leading voting contest platforms, analyzing their design, features, and user flows.

2. UX & Feature Benchmarking

Compared elements such as voting mechanisms, user registration, monetization strategies, and engagement tactics.

3. Key Insights & Recommendations

Highlighted strengths, weaknesses, and opportunities to enhance user experience and boost participation.

Outcome

The analysis provided actionable insights to optimize the UX of voting contests, improving accessibility, engagement, and monetization strategies.