Project Overview
This project involved in-depth research into the Cute Baby, Cute Kid, Cute Pet and Cute Couple’s competitions. The goal was to analyze user behavior, revenue models, and market viability to refine the contest structure and enhance user engagement.
My Role
I conducted data-driven research, analyzed user behavior, and evaluated the financial feasibility of a new contest model.
Toolkit/Methods Used
- Tools: Google Analytics, Google Forms, Google Sheets
- Methods: Data analysis, user surveys, revenue model research, customer journey mapping, persona development
Research Process
1. Google Analytics & User Behavior Insights
Examined website traffic, engagement metrics, and user flow to understand how participants interact with the contest platform.
2. Participant Surveys
Collected feedback from contest participants to identify user pain points, motivations, and preferences.
3. Revenue Model & Contest Viability Analysis
Researched industry revenue streams and evaluated the sustainability of a new contest model.
4. Persona Development & Customer Journey Mapping
Created detailed user personas and mapped customer journeys to optimize engagement and conversion strategies.
5. Lead Cost Analysis
Assessed marketing spend and acquisition costs to refine lead generation and monetization strategies.
Outcome
The research provided actionable insights to improve contest structure, enhance user experience, and ensure financial viability for future competitions.
